Table of Contents
Best Business Development Books 2021
Business Development For Dummies
- Kennedy, Anna (Author)
- English (Publication Language)
- 432 Pages - 04/20/2015 (Publication Date) - For Dummies (Publisher)
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It’s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You’ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can’t just “hire a sales guy” and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it’s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
Learn the core concepts of business development, and how it differs from sales
Build a practical, step-by-step business development strategy
Incorporate marketing, sales, and customer management in general planning
Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
What, Exactly, Is Business Development?: A Primer on Getting Deals Done
- Pollack, Scott (Author)
- English (Publication Language)
- 66 Pages - 02/01/2018 (Publication Date) - Independently published (Publisher)
Business Development is not just a sexy job title – it’s a growth tool for companies. The only problem is, everyone expects you to learn “how to do BD” on the job. You can spend years figuring out what makes for successful partnerships, or you can learn a proven framework for thinking about and pursuing business development opportunities from a renowned expert. “What, Exactly, Is Business Development” provides exactly that. Over a 15+ year career, spanning companies ranging from American Express to WeWork, Scott Pollack has made all the mistakes, learned all the lessons, and has figured out the right way to do Business Development. He’s taught hundreds of students in live workshops across the world, and now he’s bringing those lessons to you in this book. TESTIMONIALS: “Whether you’ve been working in business development for years or are just starting out, this book is a blueprint that will ensure you maximize growth” FRANCIS LOBO, Chief Revenue Officer, WeWork “Scott’s work is an essential read for those in, looking to break into, or have a better understanding of Business Development.” KENNY HERMAN, Vice President, Business Development, Shutterstock “It’s great to see Scott sharing what he’s learned in this excellent primer on modern Business Development” CHRIS FRALIC, Partner, First Round Capital
How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
- Hardcover Book
- McMakin, Tom (Author)
- English (Publication Language)
How Clients Buy is the much-needed guide to selling your services. If you’re one of the millions of people whose skills are the ‘product,’ you know that you cannot be successful unless you bring in clients. The problem is, you’re trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or ‘behind’ when it comes to courting clients, an unfamiliar territory where you’re never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You’ll have to unlearn everything you know about sales, but then you’ll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients.
Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be.
Get the word out and make productive connections
Drop the fear of self-promotion and advertise your accomplishments
Earn potential clients’ trust to build a lasting relationship
Scrap the sales pitch in favor of honesty, positivity, and value
Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
Bestsellers
- Kennedy, Anna (Author)
- English (Publication Language)
- 432 Pages - 04/20/2015 (Publication Date) - For Dummies (Publisher)
- Weinberg, Mike (Author)
- English (Publication Language)
- 240 Pages - 09/04/2012 (Publication Date) - AMACOM (Publisher)
- Maxwell, John C. (Author)
- English (Publication Language)
- 224 Pages - 01/08/2019 (Publication Date) - HarperCollins Leadership (Publisher)
- Pollack, Scott (Author)
- English (Publication Language)
- 66 Pages - 02/01/2018 (Publication Date) - Independently published (Publisher)
- Hardcover Book
- McMakin, Tom (Author)
- English (Publication Language)
- Gray, Anthony (Author)
- English (Publication Language)
- 322 Pages - 01/30/2023 (Publication Date) - Gx COR, LLC (Publisher)
- Spurlock, MS Sherran S (Author)
- English (Publication Language)
- 320 Pages - 10/12/2013 (Publication Date) - CreateSpace Independent Publishing Platform (Publisher)
- Amazon Kindle Edition
- Watkin, Tom (Author)
- English (Publication Language)
- Osterwalder, Alexander (Author)
- English (Publication Language)
- 288 Pages - 07/13/2010 (Publication Date) - John Wiley and Sons (Publisher)
- Rogers, Michael G. (Author)
- English (Publication Language)
- 129 Pages - 06/15/2017 (Publication Date) - CreateSpace Independent Publishing Platform (Publisher)